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NEW QUESTION 1
You are a Customer Data Platform Specialist. Your marketing team is in the process of mapping entities and attributes in the data unification process of audience insights. You are assisting them with completing this task. Which two statements correctly describe how audience insights handles the mapping of semantic types for entity attributes? (Each correct answer presents part of the solution. Choose two.)
A. Attributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.
B. Attributes must be mapped to the semantic type of ID in order to be used as a primary key for the entity.
C. The “Define the data in the unmapped fields” section shows attributes that are not automatically mapped to a semantic type.
D. The “Review mapped fields” section shows all attributes for which a semantic type is automatically identified.
Answer: AD
Explanation:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/map-entities
NEW QUESTION 2
You are a Customer Data Platform Specialist. One of the marketing users asked you to create two lists:
1. All customers that live in Paris, France.
2. All customers that have made more than ten online purchases You decide to create these lists as quick segments.
Which two options should you use as the base in quick segments to create the required insights? (Each correct answer presents part of the solution. Choose two.)
A. Measures.
B. Enrichments.
C. Intelligence.
D. Profiles.
E. Data entities.
Answer: AD
Explanation:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-builder#quicksegments
NEW QUESTION 3
You are a Customer Data Platform Specialist. You completed an initial implementation of audience insights. The marketing team wants to send a survey to customers. The survey will determine their interest in several new services that your company may begin offering. The marketing team will use a new survey website that can provide the results in a format that allows you to perform a custom SFTP import without going through the data unification process. How can you display the levels of interest a customer has in each new service to users in Dynamics 365 Sales?
A. Configure an export to Dynamics 365 Sales, and add the fields to the contact form.
B. Enable the Customer Card Add-in, and add the timeline control to the contact form.
C. Create a Power BI report that queries the activity timeline, and embed it on the contact form.
D. Enable the Customer Card Add-in, and add the enrichment control to the contact form.
Answer: D
Explanation:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/customer-card-add-in
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/enrichment-sftp-custom-import
NEW QUESTION 4
You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the “Average Transaction Value” template to track the average spent by a customer. As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity. When you are setting up the measure, which two steps should you perform to complete this task? (Each correct answer presents part of the solution. Choose two.)
A. Choose the attribute representing the Transaction value from the Unified Customer entity.
B. Choose the attribute representing the Transaction value from the Unified Activity entity.
C. Choose an activity type and select the entity with transactional data.
D. Choose either the Account or Contact entity to get the related transactional data.
Answer: BC
Explanation:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2c
NEW QUESTION 5
You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models. Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines? (Each correct answer presents part of the solution. Choose two.)
A. Output data store path.
B. Output data store parameter name.
C. Web service that contains your model.
D. Entity name.
Answer: BD
Explanation:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models
NEW QUESTION 6
You are a Customer Data Platform Specialist. You need to create an additional audience insights environment based on the existing configuration in the development environment. Which two statements are correct when creating an additional environment with limited amount of required configuration? (Each correct answer presents part of the solution. Choose two.)
A. In Type select Trial, Region, and click next to connect to the Azure Data Lake Storage Account.
B. In the Create New Environment dialog window, enter “UAT1” name. Check Copy from exiting environment and select “Dev” from the option set.
C. In the Create New Environment dialog window, enter “UAT1” name. Check Copy from exiting environment, and select DEV1 from the list.
D. In Type select Sandbox, Region, and click next to connect to the Azure Data Lake Storage Account.
Answer: CD
NEW QUESTION 7
You are a Customer Data Platform Specialist. Your company’s chief marketing officer (CMO) learns about Dynamics 365 Customer Insights engagement insights capability. Your CMO wants to understand how engagement insights can be used to enhance audience insights. Which two statements describe the benefits of engagement insights? (Each correct answer presents part of the solution. Choose two.)
A. It allows you to collect, measure, and understand customer behavior on your website.
B. It allows you to create new customer profiles within engagement insights that can be exported to audience insights.
C. It allows you to send new customer leads directly to a marketing automation platform.
D. It allows you to link audience insights and engagement insights environments to enable bidirectional data flow.
Answer: AD
Explanation:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/engagement-insights/overview
NEW QUESTION 8
You are a Customer Data Platform Specialist. Your company uses both audience insights and Dynamics 365 Sales. To enhance the customer information within Dynamics 365, you asked the Dynamics 365 administrators to add the audience insights timeline as a Customer Card add-in control on the contact form. The Dynamics 365 administrators asked you to update the company’s Dynamics 365 user guide and explain how users can use the timeline. Which action can users perform within the added customer card add-in timeline in Dynamics 365?
A. Filter the activities on the timeline.
B. Delete the activity from the timeline.
C. Edit the activity from the timeline.
D. Open the activity from the timeline.
E. Sort the activities on the timeline.
Answer: A
Explanation:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/activities
NEW QUESTION 9
You are a Customer Data Platform Specialist. Your company’s information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification. What can you do to satisfy the requirements?
Solution: Clean the data by transforming the first row to be used as headers, defining column types to be appropriate field types, and naming the query. Create a full name column if it does not exist by merging the columns for the first name and last name. Click “Next” and your data is now ready for unification.
Does this meet the goal?
A. Yes
B. No
Answer: A
Explanation:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION 10
You are a Customer Data Platform Specialist. You completed unification and are looking to create relevant segments for your business. You want to identify insights on fields that overlap between segments. Which statement is correct about using segment overlap?
A. Audience insights will recommend which fields may be the most insightful to use for segment overlap analysis.
B. You can select up to three fields to analyze for overlap analysis when you create a new segment overlap.
C. Audience insights will automatically select the fields for overlap analysis when you create a new segment overlap.
D. You can select one or more fields to analyze for overlap analysis when you create a new segment overlap.
Answer: D
Explanation:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-insights
NEW QUESTION 11
You are a Customer Data Platform Specialist. You are reviewing the system status. You notice that an insights refresh process shows a “skipped” status. Which system process type should you review to find the step that is blocking the insights refresh from starting?
A. Segments
B. Search
C. Enrichments
D. Activities
Answer: A
Explanation:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system
NEW QUESTION 12
You are a Customer Data Platform Specialist. You successfully installed the Customer Card Add-in and the required add-in control in Dynamics 365 Sales app. You need to show customer enrichment data from audience insights in the Dynamics 365 Sales application. Which two statements must be true for you to show the required data on a Customer Card Add-in control? (Each correct answer presents part of the solution. Choose two.)
A. Customer details control is successfully installed and added to the Contact form.
B. Active enrichment is applied to customer profiles.
C. Contacts from Dynamics 365 Sales are included in the audience insights unification process.
D. Measure Control is successfully installed and added to the Contact form.
Answer: BC
Explanation:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/customer-card-add-in
NEW QUESTION 13
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